If you follow the nearshoring conversation in Mexico, one region comes up more than any other: the Bajío. Stretching across Querétaro, Guanajuato, Aguascalientes and San Luis Potosí, the Bajío has become the most dynamic manufacturing and industrial investment destination in the country — and one of the most competitive in all of Latin America.
Why Is the Bajío Leading Mexico’s Nearshoring Boom?
Strategic location
The Bajío sits at the geographic center of Mexico — within 4 to 6 hours by road of Mexico City, Monterrey and the main US border crossings. This central position makes it ideal for companies serving multiple markets simultaneously or maintaining efficient North American supply chains.
World-class infrastructure
The region is served by several international airports, a dense highway network and direct rail connections to the US border. The Intermodal Port of Guanajuato and the logistics infrastructure in San Luis Potosí provide multimodal freight capabilities few Mexican regions can match.
Established industrial ecosystem
The Bajío hosts one of the most mature industrial ecosystems in Mexico — with dozens of established industrial parks and decades of experience with international manufacturing. BMW, Volkswagen, Honda, General Motors, Mazda, Bombardier and hundreds of their suppliers all operate in the region.
Which State Is Right for Your Operation?
Querétaro
The most diversified industrial economy in the Bajío — strong clusters in aerospace, automotive, food & beverage, logistics and technology. One of the lowest crime rates in Mexico and high quality of life. Industrial park availability has tightened significantly since 2022.
Guanajuato
Mexico’s automotive heartland — home to BMW, Honda, Mazda and General Motors. Silao and Irapuato are key industrial zones alongside León.
San Luis Potosí
Strong logistics advantages at the intersection of Mexico’s major highway corridors. BMW has a major plant in the state and land costs remain competitive relative to Querétaro and Guanajuato.
Key Challenges to Factor In
- CFE electricity supply: Industrial electricity connections can take 12 to 24 months in some parts of the Bajío — one of the most critical bottlenecks for manufacturing operations.
- Industrial park availability: Vacancy rates in prime corridors have dropped below 2% in some areas. Early commitment is essential.
- Water availability: Some zones face water scarcity — increasingly relevant for food, beverage and semiconductor operations.
Evaluating a presence in the Bajío? Contact Entering Mexico for a strategic location overview.