Mexico attracted over $36 billion in nearshoring investment in 2025. The easy wave is over. Companies entering now face a more competitive market — with tighter industrial park availability, rising labor costs in key corridors and buyers experienced enough to distinguish between a well-structured entry and a rushed one.
That does not mean the opportunity is gone. It means the bar has risen. Companies that enter Mexico now with a clear trade framework, the right customs regime and a well-coordinated operational setup will capture real competitive advantage.
What Has Changed Since 2022
- Industrial park vacancy: In prime corridors like Querétaro and Nuevo León, industrial vacancy rates have dropped below 2%. Companies not actively in the market for space are losing options to faster-moving competitors.
- Labor costs: Wages in high-demand manufacturing corridors have increased significantly. The labor cost advantage that made Mexico compelling in 2018 is narrower today.
- CFE bottleneck: Electricity connection timelines for industrial operations have extended to 12 to 24 months in some regions.
- Customs and trade complexity: As more companies import components and export finished goods through Mexico, customs compliance has become more scrutinized.
What Has Not Changed
Mexico’s fundamental advantages remain intact. Trade agreement frameworks provide access to the US and Canadian markets. Mexico’s geographic position — sharing a 3,145 km border with the United States — cannot be replicated. The manufacturing talent base continues to deepen.
What Companies Entering Now Should Do Differently
- Start earlier: Site selection, CFE applications and bank account opening all take longer than most companies expect. Starting 6 to 12 months before the intended operational date is now the minimum.
- Get the trade structure right from day one: Choosing the wrong customs regime creates costs and compliance burdens that are difficult and expensive to reverse.
- Coordinate specialists from the start: Legal, tax, customs and real estate decisions are interconnected. Making them in sequence rather than in parallel leads to conflicts that are costly to resolve later.
The window is not closed. But it is narrower — and the companies that enter with a clear structure and proper coordination will have a significant advantage over those that improvise.
Entering Mexico now? Contact Entering Mexico for a structured approach.